The thing is that we do not approach our business like traditional watch retailers. Big watch retailers simply try to shaft customers with the retail price on their purchases. They are simply selling a commodity and taking advantage of their company’s brand names to rip their customers off.

That is not our business model.

Not only do we try to offer customers the best price possible based on a discount from the retail value, but we also try to make the best recommendation possible to our clients. This means that if a client is looking for a certain watch model that we do not think is favorable for them or if a customer is requesting a specific watch for the wrong reasons, we will express our recommendations to that customer and educate them accordingly. The customer might not like what we have to say and may decide to go against our advice anyway, and that is fine; but we won’t simply tell the customer what they want to hear in order to take advantage of their gullibility.

So in essence, we consider the selling of watches a service at the very least, even though in our minds and hearts it is more of an art; an art that [we believe] we’re really good at and one that will always help our customers save a lot of money and secure the value of their watch investment as best as possible.